AliExpress Logo: Download All Existing Formats and Templates / Welcome to the section dedicated to the AliExpress logo. This logo is more than just an image; it embodies the visual identity of the AliExpress universe.
Explore various versions and formats of AliExpress’s visual identity.
In this post, we provide essential resources for creators, marketers, and fans of the Alibaba brand.
Different Versions of the AliExpress Logo
Iconographic Logo (Square)
The iconographic logo of AliExpress captures the essence of the brand in a square format. It’s ideal for mobile apps and online bookmarks.
Typographic Logo (Rectangular)
The rectangular format focuses on the name. It stands out on website headers and professional stationery.
Logo Icon (Icon Only)
Minimalist, the icon stands on its own. Perfect for avatars and apps where space is limited.
AliExpress Black Logo
The black logo offers understated elegance. It is favored for marketing materials and formal contexts.
AliExpress White Logo
The white logo, the inverse of black, stands out against dark backgrounds. It is often used in graphic designs and advertisements.
Old AliExpress Logo
The old logo reflects the legacy of the brand. Although it has been replaced, it remains iconic of AliExpress’s evolution.
AliExpress Vector Logo
The AliExpress vector logo is distinguished by its elegant simplicity. Favored for marketing materials and formal contexts, this design offers impeccable representation at all scales.
Correct Usage of the AliExpress Logo
The AliExpress logo must always remain in accordance with brand guidelines. This visual consistency is crucial for the recognition and integrity of the brand.
Key Guidelines
- Keep the logo unaltered; do not distort it.
- Use space around the logo to give it breathing room.
- Do not change the original colors, except for official versions.
Appropriate Use
- On partner sites, display the logo in high resolution.
- In advertising campaigns, use the logo according to the specifications provided.
- For professional presentations, maintain official proportions.
Inappropriate Use
- Do not place the logo on a cluttered background; it must be clear.
- Avoid framing it with distracting graphic elements.
- Do not create custom variants without authorization.
Formats and Technical Specifications of the AliExpress Logo
Choosing the right file format is essential for the visual integrity of the AliExpress logo. Each format has specific use cases, ensuring optimal quality.
Available Formats
- PNG: Ideal for web use due to its transparency. Perfect for websites and email signatures.
- SVG: Used for scalable applications. Ensures perfect sharpness, no matter the size.
Resolutions and Sizes
- Web: Use a resolution of 72 DPI with a minimum size of 150×150 pixels.
- Print: Opt for 300 DPI and adjust according to the size required for the medium.
Technical Guidelines
- Check compatibility with the final medium before using the logo.
- Maintain the proportions when resizing to avoid any distortion.
The Color Codes of the AliExpress Logo
The AliExpress logo mainly consists of two vibrant and distinctive colors. These hues symbolize the energy and passion of the brand.
AliExpress Red : This bright, eye-catching red carries the code #e43225. It embodies the boldness and vibrant activity of the platform.
AliExpress Orange : The warm, welcoming orange is represented by the code #f7971d. This color inspires the creativity and innovation characteristic of the brand.
These two colors are essential to the visual identity of AliExpress, creating a recognizable signature among all.
