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Welcome to our guide dedicated to AliExpress sellers. If you’re considering selling your products on one of the world’s largest e-commerce platforms, you probably have many questions.

Fortunately, you’re in the right place to get clear and precise answers. Whether you’re a beginner looking to launch your first store, or an experienced merchant aiming to boost your sales, this FAQ is designed for you.

Here, we will cover everything from getting started to order management, through effective marketing strategies and compliance with AliExpress policies. Get ready to transform your business approach and excel on AliExpress.

To access the FAQ for AliExpress buyers, please click here.

AliExpress Sellers FAQ
AliExpress Sellers FAQ

Why choose to sell on AliExpress?

AliExpress stands out as a must-use platform of the Alibaba group. Operating in more than 190 countries, it offers unprecedented international visibility.

With over 150 million active buyers, selling on AliExpress represents an exceptional opportunity to reach a broad audience. The sellers benefit from a diverse and expanding market, thus increasing their chances of commercial success.

Additionally, the variety of marketing and support tools available makes it easier to manage and promote your products. In summary, AliExpress is not just a sales platform, but a strategic partner for reaching a global audience.

What product categories are available for sale on AliExpress?

AliExpress offers sellers a multitude of categories where they can list their products. Among these, you will find Clothing Accessories, Beauty and Health, Consumer Electronics, and Sports and Leisure.

Options also include specialized sectors like Weddings and Events, Hair Extensions and Wigs, or Security and Protection.

This diversity allows targeting various niches, from Men’s and Women’s Clothing to Phones and Telecommunications.

Note that some categories may require special authorization to sell, thus ensuring the quality and compliance of the products offered.

This strategy positions AliExpress as an ideal platform for reaching customers worldwide, in almost every imaginable sector.

What product categories are prohibited from being sold on AliExpress?

On AliExpress, certain product categories are strictly prohibited. It is not possible to sell food and beverages, as well as media such as books, CDs, DVDs, and vinyl records. The platform also excludes all items not listed in the approved categories or those violating its policies.

Moreover, the sale of illegal products or those involved in illicit trade is formally banned. This regulation ensures that all available items not only comply with legal standards but also adhere to AliExpress’s quality guidelines, thereby maintaining user trust and safety.

What are the fees associated with selling on AliExpress?

Selling on AliExpress involves costs based on the success of your sales. You will be charged a commission only when you make a sale. Commission rates vary from 5% to 8%, depending on the product category sold.

This pricing structure allows sellers to effectively plan their pricing strategies and maximize their profitability without high upfront fees. Thus, AliExpress presents itself as an attractive platform for entrepreneurs seeking global exposure with controlled variable costs.

Are there fixed fees for selling on AliExpress?

No, AliExpress does not charge any fixed fees to sellers. This policy enables entrepreneurs of all sizes to access the platform without initial costs.

Sellers pay commissions only on sales made, making AliExpress particularly appealing to new entrants and small businesses looking to expand in the international market without prior financial risk.

This approach promotes a flexible and accessible entry into global e-commerce.

What are the target countries for Spanish sellers on AliExpress?

Spanish sellers on AliExpress have access to a wide range of European markets. You can market your products in Germany, France, Italy, and many other European Union countries like Belgium, Netherlands, or Portugal.

The list also includes markets like Cyprus, Lithuania, Luxembourg, and Malta. AliExpress continues to expand its reach, promising to add other countries to this list.

We will keep you informed of new market opportunities as they become available, thus optimizing your chances of success on the platform.

How can I learn to manage my store on AliExpress?

AliExpress makes it easy to learn how to manage your online store with a comprehensive set of resources. To access these tools, check out the Global Sellers’ Guide

Global Sellers' Guide
Global Sellers’ Guide

This guide is filled with practical information and strategic tips to maximize your sales and optimize your management.

By leveraging these resources, you can become self-sufficient in running your activities on AliExpress and make the most of the opportunities offered by the platform.

What are the prerequisites for becoming a seller on AliExpress?

To register as a seller on AliExpress, you must provide various documents depending on the status of your business. These documents include legal, tax, and personal proofs.

Currently, the platform is open only to businesses and independent workers (freelancers).

This approach ensures that all sellers meet strict standards, thus providing a secure and professional selling environment. If you’re ready to get started, you can register now by following this link: Start registering now on AliExpress.

What are the requirements for selling on AliExpress from a non-European country?

If your business is not based in Europe but wishes to sell on AliExpress via the Spanish platform (AE Spain), you must comply with specific tax requirements.

It is essential to register with tax authorities to obtain a VAT number (FIV VAT).

This process ensures that all transactions comply with European tax regulations, ensuring a transparent and legal operation in the European market.

The last word

In conclusion, selling on AliExpress opens doors to a vast and diverse international market.

Whether you are a business or a freelancer, the platform offers tools and resources to start and effectively manage your store.

Before getting started, make sure to meet the requirements by providing the necessary legal, tax, and personal documents and, for sellers outside Europe, comply with tax regulations by obtaining a VAT number.

With AliExpress, you can easily reach customers worldwide, maximize your sales, and grow your online business. Embrace this opportunity to explore new commercial horizons and strengthen your brand’s global presence.

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